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Country Heights Holdings Berhad Senior Management Team
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Ms Lee Cheng Wen
Group CEO
Ms Lee Cheng Wen was appointed to the Board on 1 October 2009.
Ms Lee officially joined Country Heights Holdings Berhad on 7 July 2008. She was attached with the Managing Director´s office prior to her post in managing Country Heights Damansara. During her tenure there, she managed to elevate sales and improve the overall financial stability of the division. In June 2009, she was appointed as the General Manager of Palace of the Golden Horses. She turned around the profitability of a few divisions in Palace of the Golden Horses and her portfolio organically grew to oversee the hospitality and health division. She was then re-designated to Chief Executive Officer of Country Heights Hospitality and Health Division.
Under her portfolio, the Hospitality and Health Division is the second major revenue contributor in Country Heights Holdings Berhad. In line with the company´s vision of "Ever Searching for Better Living", she has also spearheaded the project to transform MINES Resort City to MINES WELLNESS CITY, an innovative enhancement on the group´s flagship project. In June 2011, she was re-designated to Group Chief Executive Officer of Country Heights Holding Berhad.
Ms Lee graduated with a Bachelor of Science in Corporate Finance and Organisational Management from the University of Southern California, United States. She also holds a Diploma in Advance Technology from University of Cambridge, United Kingdom.
Prior to joining Country Heights, Ms Lee interned at Goldman Sachs and various non-profit organisations. Her analytical skills and strong leadership talent also made her the sole delegate for Malaysia in the Global Young Leaders Summit for 2004 and 2005 in the US and Europe.
Ms Lee also sits on the board of Golden Horse Palace Berhad, Borneo Highlands Hornbill Golf & Jungle Club Berhad, Country Heights Lifestyle Berhad, Mines Excellent Golf Resort Berhad and Country Heights Timeshare Berhad.
Ms Lee is the daughter of Tan Sri Lee Kim Yew, Deputy Chairman of the Company.
She is deemed interested in certain related party transactions of revenue or trading nature which are necessary for the day-to-day operations of the Group.
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Mr Tan Kok Kee
Group Chief Financial Officer
Mr. Tan joined Country Heights Holdings Berhad in 2008 as the Group Chief Financial Officer. He graduated from University of Malaya in 1983 with a Bachelor of Accounting and had attended the IFL-Swedish Institute of Management Applied International Management Programme in Sigtuna, Sweden in 2000. He is a Chartered Accountant of the Malaysian Institute of Accountants and a Fellow of the Certified Public Accountants Australia.
Mr. Tan has more than 30 years of corporate and financial management experience in a variety of industries, including audit, electronics, liquid crystal display, steel, footwear and rubber products, leisure, hospitality, health care, property development, telecommunications services provider and telecommunications equipment supply & turnkey contractor and renewable fuels. Prior to joining Country Heights Holdings Berhad, Mr Tan was the Chief Financial Officer of PT Vision Renewable Fuels, an Australian-Indonesian joint venture. Before that, he was the Chief Financial Officer of Huawei Thailand based in Bangkok, Thailand and had held senior management positions at Maxis Communications Berhad (as the Head of Financial Control), Time Dotcom Berhad and TimeCel (as the General Manager of Finance, Admin, Procurement & Legal) and Southern Steel Berhad (as the Financial Controller).
As Group Chief Financial Officer, Mr. Tan oversees Finance, Tax, Legal, Procurement and IT functions of the holding company and its subsidiaries. He is currently also the Group´s Company Secretary.
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Ms. Lee Sow Lin
Chief Executive Officer
Property Investment Division
Ms. Lee holds a Bachelor of Economics Degree from Monash University, Melbourne, Australia. She brought with her a wealth of experience in the financial and banking industry. Ms. Lee was previously attached to the Hong Leong group for 15 years holding various senior positions in commercial, corporate banking and branch operations. In Hong Leong Finance, Ms. Lee was spearheading the overall real estate lending in Malaysia where she led and manages project financing and lending to property companies.
In Hong Leong Bank, Ms. Lee was part of the core team that led the commercial banking functions after acquiring the MUI Bank. Ms. Lee was also involved in branch operations and corporate banking.
Ms. Lee later joined YBhg Tan Sri Lee Kim Yew´s private arm in December 1999 where she was involved in managing his personal companies´ gearing and funding requirements including overseeing his companies´ corporate finance matters.
Subsequently in March 2004, Ms. Lee joined the board of CHHB and is also a member of its executive committee. Ms. Lee was responsible in steering the restructuring of certain debts of the group ie the Cumulative Redeemable Preference Shares (CRPS) which involved the issuance of Redeemable Convertible Secured Loans Stock (RCSLS Series A & B).
She was also instrumental in getting CapitaLand Singapore to purchase the Mines Shopping Mall for the settlement of the loanstock RCSLS Series A & B. In her present position as Chief Executive Officer of Property Investment Division, Ms. Lee oversees 2 core investment properties of the group namely the office building Mines Waterfront Business Park (Phase 1 and Phase 2) and also the exhibition centre Mines Exhibition Centre (MIECC). Ms. Lee further helps to oversee other related retail and commercial properties within the Country Heights group of companies. Meanwhile, Ms. Lee also assists in Country Heights group corporate exercises including the business development aspects of the recent Mines Wellness City project.
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Mr Ricky Yip Chun Mun
Chief Executive Officer
Palace Vacation Club Division
Mr. Ricky Yip is a holder of Bachelor of Administrative Studies from York University, Toronto, Canada.
He is currently the CEO of Palace Vacation Club and Mines Global Holidays Sdn Bhd (a joint venture with JaU Ltd, Korea dealing with tourism related business and event management) and Mines Express (MM2H) Sdn Bhd promoting Malaysia My Second Home Program. He is also the Chief Sales and Marketing Officer for Golden Horses Health Sanctuary. He is currently the Vice Chairman of the Malaysian Holiday Timeshare Developers´ Federation (MHTDF). He has over 25 years experience in the Malaysian timeshare industry.
He started Mines Marketing Sdn Bhd, a marketing agency for Country Heights Group since January 1999 as Director and General Manager and has since marketed a variety of products including Palace Vacation Club, Palace Health Sanctuary, Mines TCM, Mines Golf membership, Hornbill Golf membership, Dignitaries Club and Heritage Serviced Residences. To-date, he has sold to over 30,000 members with a sales volume of over RM500 million in total. His other accomplishment includes conceptualising and marketing the 1st in Malaysia oil palm farm sharing investment scheme named Country Heights Growers Scheme to over 10,000 investors with a sales volume of RM215 million. He had previously marketed and lead the sales team of Palace of the Golden Horses, Mines Wellness Hotel and Borneo Highlands Resort.
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Pn Fatimah Abd Wahab
Chief Operating Officer,
Property Development Division
Pn. Fatimah Abd Wahab holds a Master of Business Administration degree from Ohio University, USA and a Bachelor Degree in Science & Business Administration from the University of Southern Mississippi, USA majoring in Accounting. She brings with her more than 20 years of experience in audit, risk management, finance, insurance and property development.
Prior to joining Country Heights Holding Berhad, in March 2012, Fatimah served as Chief Operating Officer at both Maju Group and MK Land Holdings Berhad. She is well known throughout the property development community for her broad based networking, marketing strategies and for her ability to secure and close several key transactions for the Group.
She enjoys a well-rounded career in Finance, Audit and Risk Management that dates back to 1989 when she was an auditor with KPMG Peat Marwick and Ernst & Young. She moved from audit to the insurance industry in 1993; later to resign her insurance career as Vice President of Corporate and Financial Services with MNI Insurance Berhad.
In 2005, seeking a greater challenge, Fatimah ventured into property development with MK Land Holdings Berhad as their Group Internal Auditor. In 2008, she was recognized for her knowledge and abilities within the industry and was promoted to Chief Operating Officer for the Group. Pn. Fatimah was Chief Operating Officer for Maju Group from 2010 to 2012. When the opportunity arose, she resigned from Maju to extend here career in a public listed company.
As the Chief Operating Officer, she is responsible for day-to-day operations as well as the overall performance of Property Development Division of Country Heights Holdings Berhad.
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Mr Eusebius Samm
Senior General Manager,
Hospitality Division
Mr. Samm joined Palace of the Golden Horses in 2008 as the Food & Beverage Director. He was then appointed as the Resident Manager of Mines Wellness Hotel and subsequently promoted to General Manager of Mines Wellness Hotel in 2011 due to his impressive track record. In 2013, he was designated as the Senior General Manager, Hospitality Division of Country Heights Holdings Berhad overseeing Palace of the Golden Horses, Mines Wellness Hotel, Borneo Highlands Resorts and Country Heights Resort and Leisure.
Graduated in Hotel Management by Stamford College and Strategic Hospitality Management by Cornell University, he has worked in the hotel industry for the past 27 years. He has over two decades of experience managing as well as advising on operations of the hospitality industry.
Over the years, he received various commendations for handling top dignitary events like the royal wedding and the OIC International Conference. He has also successfully turned a non-profit making hotel into a profitable one within six months of embarking on the role. He first started his career by being a part of a few hotels’ pre-opening team and has grown in experience ever since in both local and international soil having spent a few years in Vietnam.
In his new role, he is responsible for generating total revenue of RM78 million within the four components. He will also spearhead special projects in line with the development of Mines Wellness City as well as bring in more yields to the Group as a whole.
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Ms Tan Siew Mei
General Manager,
Golden Horses Health Sanctuary
Ms. Tan Siew Mei holds a degree in Bachelor of Science in Pharmacology from National University of Malaysia (UKM). She has more than 25 years of experience in hospital and healthcare services especially medical laboratory, blood bank, preventive healthcare and wellness.
Prior to joining Country Heights, she was the Chief Medical Laboratory Scientific Officer at Assunta Hospital taking charge of the medical laboratory and blood bank. She was fully involved in the laboratory management, laboratory refurbishment/upgrade, promotion of voluntary and autologous blood donation. She played a very important role in assisting the laboratory in certification of ISO9001, upgrading the equipment and computerizing the blood bank.
Ms. Tan joined Golden Horses Health Sanctuary ("GHHS") in 2000 as the Senior Medical Laboratory Scientist and with her proven business acumen, she was involved in actively participating in the setup of GHHS Health Screening Centre at Palace of the Golden Horses. She was promoted as Laboratory Manager in 2002 and Assistant Director in 2005 to oversee the operation and development of the centre. The centre obtained ISO9001:2000 QMS certification by Lloyd's UK (upgraded to ISO9001:2008 in year 2009) and Ambulatory Care License by Ministry of Health, Malaysia in 2006. With the growing numbers in health enthusiasts and members, the center had undergone a major expansion exercise in 2010 with facility upgrades of digital technology and state-of-the-art equipments. A new addition of Preventive Clinics managed by a group of qualified and experienced specialist doctors were further incorporated in 2011 under Ms. Tan's guidance.
In 2007, Ms. Tan assisted in the setup of Traditional Chinese Medical ("TCM") Centre located in Mines Wellness Hotel before it was launched in 2008 by the Minister of Health. GHHS TCM centre is the first TCM wellness centre in Malaysia obtaining the ISO9001 : 2008 QMS certification by Lloyd's Register of the United Kingdom in 2012.
Ms. Tan was made the Deputy General Manager in 2009 and General Manager in 2010 which enlarged her portfolio to take charge of the operations for both Western and Eastern healthcare centre under GHHS.
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Ms Adeline Chong Ai Wen
General Manager,
Group Human Resources
Ms Adeline holds the portfolio as General Manager, Group Human Resources and is responsible for the overall management of human capital, internal communications as well as driving talent management, leadership development and creating a pool of future leaders drawn from local talent.
Ms Adeline joined Country Heights Holdings Berhad in January 2012, bringing over 15 years of experience with her in Malaysia and overseas. Prior to joining Country Heights, Ms. Adeline was attached with Maxis Communications Berhad. Before that, she spent five years in regional role as the Senior Manager, Group Human Resources at Wasco Energy Group of Companies, an oil & gas services company under Wah Seong Corporation Berhad, where she had impressive proven records of streamlining operations, designing and developing effective compensation and benefits model throughout Malaysia and other region inclusive Singapore, Indonesia, China, Thailand, Australia and UAE.
Ms Adeline has also held senior positions in retail and consulting companies such as DeGem Berhad, Omni View Consultancy and AIG-Software International JV Sdn Bhd. She holds a Bachelor degree in Business Administration and was graduated from the Institute of Chartered Secretaries & Administrators, United Kingdom.
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Ms Lee Cheng Ni (Diani)
General Manager,
Corporate Marketing and Communications
Ms Diani officially joined Country Heights Group of Companies on 1 August 2011 as Special Projects Manager under the Deputy Chairman's Office, where she was tasked to oversee business operations for Mines Resort Berhad and the investment portfolio of Country Heights Australia Ltd Pty.
On 18 January 2013, she was appointed to the position General Manager of Corporate Marketing and Communications for Country Heights Holdings Berhad.
Ms Diani obtained her Bachelor of Science with honors in International Relations and Global Business from the University of Southern California, United States. Ms Diani is also an accomplished national athlete for Malaysia, competing in Equestrian Dressage, with medals from international competitions such as Asian Games and SEA Games.
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